One way you can create a memorable custom reusable shopping bag is to use an effective font style to go with the packaging design. The font style should not only be legible even when viewed from a distance but should also be trendy to attract attention. Of course, not all legible fonts are eye-catching and vice versa, which is why you might want to consider the following styles instead.
Open Sans is lauded for its simplicity and versatility, and is a popular choice among designers when it comes to professional-looking text. Created by Steve Matteson, this font style comes in 10 different sub-types; from ‘light’, to ‘extra bold’, to ‘condensed’. Although it is one of the more popular and practical font styles you can choose, keep in mind that Open Sans becomes less legible the more it gets downsized.
Exo 2, on the other hand, doesn’t have the same problem. This font style is an improvement over the original Exo font family created by Natanael Gama. The Exo style is characterized by curves and shapes, which makes it readable from a distance.
If you want a truly distinctive font style, though, you might want to consider using Lato, which has more intricate curves than the Exo. Designed by Łukasz Dziedzic, the Lato has at least 10 sub-types for you to choose from.